The campaign will be evaluated via independent post-campaign research to assess performance against SMART objectives (measuring prompted awareness, campaign recognition and claimed action), alongside media analytics and digital metrics.

The cost for the actors was £13,606.30.

The total production cost was £149,459.88, correct at time of writing.

This cost includes rates for services procured by the Creative Services agency, and approved by the Scottish Government. These rates for distinct services and elements of production cannot be disclosed by the Scottish Government as they represent commercially-sensitive information. Marketing Spend for the Scottish Government is reconciled at the end of each financial year and published annually here: Marketing spend - gov.scot.

The spend on advertising slots on linear TV, broken down by broadcaster is as follows -

STV £156,027

ITV Breakfast Scot £8,260

C4 Scotland £13,992

The campaign spend for social media adverts was £61,084 on Meta only.

The First Minister and I had ministerial oversight for the campaign.

The total spend on billboard advertising was £63,207.

None.

A report was laid before the Scottish Parliament in June 2024 regarding the operation of the administrative arrangements that the Scottish Ministers have made for the carrying out of their forestry functions under the Forestry and Land Management (Scotland) Act 2018. A copy of the report can be found here: Administrative arrangements made by Scottish Ministers for the carrying out of their functions under the Forestry and Land Management (Scotland) Act 2018 | Scottish Forestry

The report sets out the history and reconfirms the arrangements for and operation of the two separate executive agencies, Scottish Forestry and Forestry and Land Scotland, including their respective duties and functions.

Executive Pay in Scottish Water is a decision for its Board. In their decision making they take into consideration public sector pay policy, including Scottish Government’s pay policy for Chief Executives. Executive pay rates are published within Scottish Water's annual accounts which are publicly available.