The Official Report is a written record of public meetings of the Parliament and committees.
All Official Reports of meetings in the Debating Chamber of the Scottish Parliament.
All Official Reports of public meetings of committees.
Displaying 1716 contributions
Economy and Fair Work Committee
Meeting date: 11 September 2024
Claire Baker
I call Gordon MacDonald, to be followed by Willie Coffey.
Economy and Fair Work Committee
Meeting date: 11 September 2024
Claire Baker
Before I bring in Lorna Slater, I have a question on VisitScotland’s digital reach. How is the budget spent with regard to paid advertising and promotions? We need to get that kind of reach. It is not simply about people deciding to follow or look at VisitScotland’s content, but about how it is promoted to people. That can be a very expensive part of the process, so I wonder what percentage of the budget goes towards it. You talked about closing the visitor information centres, which might free up some revenue for other spend, and there is a difficult settlement from the Scottish Government. How do you manage that part of the budget? Is it increasing, or is it having to be curtailed?
Economy and Fair Work Committee
Meeting date: 11 September 2024
Claire Baker
Does VisitScotland, as an organisation, have the capacity to understand that specific area of work and what the smart ways to spend money are? Do you understand where the audience is, and how to undertake the data analysis around that? Do you do that work as an organisation, or do you employ or contract someone else to do it?
Economy and Fair Work Committee
Meeting date: 11 September 2024
Claire Baker
Thank you for that. I call Lorna Slater, to be followed by Michelle Thomson.
Economy and Fair Work Committee
Meeting date: 11 September 2024
Claire Baker
All three of your organisations are involved in delivering the national strategy for economic transformation. We are expecting a refresh of that strategy. How relevant do you feel the strategy is to your organisations? What are you looking for from the refresh?
Economy and Fair Work Committee
Meeting date: 11 September 2024
Claire Baker
We are carrying out budget scrutiny today, and the economy portfolio’s budgets are pretty small—your organisations’ budgets are pretty small—in the context of the whole Scottish budget. Are those budgets appropriate, given the level of economic investment? You have talked about partnering with other agencies, so it might be that it is an area of great importance that, all the same, does not need a significant level of investment. Do you feel that, if we are serious about growing the economy, NSET should give an opportunity to prioritise this area and ensure that it gets more Government focus and, possibly, more resources?
Economy and Fair Work Committee
Meeting date: 11 September 2024
Claire Baker
Thank you.
Jane—do you want to come in on that point?
Economy and Fair Work Committee
Meeting date: 11 September 2024
Claire Baker
We turn to questions from Michelle Thomson and Brian Whittle.
Economy and Fair Work Committee
Meeting date: 11 September 2024
Claire Baker
Do you think that NSET has not had that focus so far? Should a refreshed NSET have a greater focus on place and on the potential in rural economies?
Economy and Fair Work Committee
Meeting date: 11 September 2024
Claire Baker
Thank you.
Finally, Vicky, can you say something about NSET’s relevance to your organisation and what you are looking for in a refreshed NSET?